ANUA [EU] [RENEW] PEACH 70% NIACINAMIDE SERUM 30ml

The '70%' refers to the concentration of Prunus Persica (Peach) Fruit Extract in the formula. This high percentage means peach extract — rich in vitamins, antioxidants, and skin-conditioning compounds — forms the primary base of the serum rather than plain water, delivering a noticeably more nutrient-dense treatment to the skin.

This serum has been formulated with a gentle, skin-first approach and is generally well-tolerated by most skin types, including sensitive skin. However, as with any active-ingredient product, we recommend performing a patch test on the inner arm or behind the ear for 24 hours before incorporating it into your full routine.

Niacinamide is highly compatible with most skincare actives and can generally be layered with Vitamin C, AHAs, and BHAs without concern. We suggest introducing one new active at a time and monitoring your skin's response. If in doubt, alternate actives between your morning and evening routines.

Apply the serum after cleansing and any toning steps, but before your moisturiser. As a rule, serums should be applied from lightest to heaviest texture — this serum's lightweight consistency means it absorbs quickly and creates an ideal base for subsequent skincare layers.

Yes, the Peach 70% Niacinamide Serum aligns with ethical and conscious beauty standards:


CRUELTY-FREE: Anua is a cruelty-free brand. We do not conduct or commission animal testing on our finished products or their ingredients. We are committed to providing high-quality skincare through safe and ethical research practices.


VEGAN-FRIENDLY: This serum is formulated without any animal-derived ingredients or by-products, making it suitable for vegans. It utilizes a high concentration of Prunus Persica (Peach) Fruit Extract and botanical components to provide a plant-based vitalizing experience. This vegan formula focuses on refining skin texture and enhancing skin luminosity while respecting our commitment to animal welfare.

The [RENEW] Peach 70% Niacinamide Serum has been enhanced to provide an even more refined experience for a clear and radiant complexion:


ENHANCED TEXTURE & ABSORPTION: The renewed formula features an optimized consistency that absorbs more smoothly into the skin, providing a hydrated, dewy finish without any stickiness.


REFOCUSED BRIGHTENING SYNERGY: While maintaining the core 70% Peach Fruit Extract and 5% Niacinamide, the renewal focuses on a more balanced blend of supportive ingredients like Vitamin B12 and Hyaluronic Acid. This enhances the serum's ability to support an even-looking skin tone and boost natural radiance.


STABILITY & COMFORT: The packaging and formula stability have been updated to better preserve the vitality of the ingredients, ensuring that each application delivers maximum conditioning and nourishing benefits for a healthy-looking glow.